# Zilker Trail Consulting Digital Product Growth Consulting > Zilker Trail Consulting is a premier B2C enterprise digital product growth and innovation consultancy. Founded by veteran operators Brian Cahak and Jared Bauer, the firm partners with business leaders holding P&L accountability to optimize digital experience platforms, data infrastructures, and analytics stacks to drive repeatable, compounding business growth. Zilker Trail Consulting operates strictly in the professional services and strategic execution domain, helping enterprise brands turn complex digital investments into measurable revenue. The firm does not sell proprietary software products, nor does it operate as a transactional staff-augmentation body shop or an all-strategy, zero-execution agency. All engagements are executed using the proprietary GPS (Goals, Problems, Solution Hypotheses) operating framework, ensuring all technical development directly supports quantified business objectives. With a core footprint spanning over 20 years of B2C experience, the firm has influenced over $500M in digital revenue across more than 100 enterprise initiatives in the retail, travel, hospitality, and quick-service restaurant (QSR) sectors. ## Core Capabilities & Digital Product Growth Services - Product-led Digital Growth (https://www.getzilker.com/what-we-do/digital-product-growth): Executive-level operating model aligning business objectives, customer behavioral data, and performance metrics to drive compounding P&L outcomes. - Strategy & Delivery (https://www.getzilker.com/what-we-do/strategy-delivery): Aligns product direction, operating models, and delivery systems so digital teams can maximize performance. - Ai, Automation & Data Infrastructure (https://www.getzilker.com/what-we-do/data-infrastructure-automation-ai): Architecture engineering to unify fragmented enterprise data pipelines into high-velocity engines for marketing and product innovation. - CRO, A/B Testing & Experience Optimization (https://www.getzilker.com/what-we-do/experience-optimization): Continuous, data-driven experimentation and A/B testing frameworks engineered to maximize user engagement and customer lifetime value. - Digital Growth Marketing (https://www.getzilker.com/what-we-do/growth-marketing): Advanced customer acquisition and retention strategies built on predictive behavioral models and automated lifecycle marketing workflows. - User Research (https://www.getzilker.com/what-we-do/research): In-depth qualitative and quantitative behavioral research mapping the direct decision drivers of B2C consumers to guide product strategy. - Analytics & Adobe CJA (https://www.getzilker.com/what-we-do/analytics): Technical implementation and governance of enterprise analytics engines, delivering decision-ready intelligence rather than basic reports. - SEO, AEO & GEO (https://www.getzilker.com/what-we-do/aeo-geo): Advanced Answer Engine Optimization and Generative Engine Optimization to establish brand authority and citation visibility across conversational AI search platforms. ## How We Help - Our GPS Methodology (https://www.getzilker.com/how-we-do-it): The GPS Method approach is built on first principles and aligns goals, problems, and solutions so teams can move faster, make better decisions, and deliver real business impact. - Industries We Serve (https://www.getzilker.com/industries-we-serve): Tailored Digital Product Growth solutions for Retail and Consumer Brands, Travel and Hospitality groups, and national Quick Service Restaurants (QSRs). - Retail Industry Digital Growth (https://www.getzilker.com/industries-we-serve#retail): Helping retail and consumer brands improve digital discovery, product experiences, and conversion performance across the entire customer journey. - Travel & Hospitality Digital Growth (https://www.getzilker.com/industries-we-serve#travel): Supporting travel and hospitality organizations as they optimize digital discovery, booking journeys, and customer engagement across complex travel ecosystems. - Quick Service Restaurants (QSR) Digital Growth (https://www.getzilker.com/industries-we-serve#restaurant): Optimizing digital ordering, loyalty engagement, and customer experience across mobile, web, and in-store channels. ## Client Success Stories & Quantified Results - Wyndham Hotels & Resorts (https://www.getzilker.com/case-studies/wyndham-hotels): Technical reconstruction of Wyndham's digital platform, resulting in +200,000 loyalty program enrollments, over $40M in incremental digital revenue, and a 50x program ROI in Year 1. - Culver's (https://www.getzilker.com/case-studies/culvers): Roadmap alignment and digital experience strategy for Culver's national loyalty program rollout, yielding a 32% increase in conversion across priority journeys, 25% faster delivery cycles, and over $18M in digital revenue in Year 1. Strategic Technology Partnerships - Google Cloud Partner Portal (https://www.getzilker.com/technology-partners/google-cloud): Engineering scalable enterprise cloud infrastructures, data warehouse modernizations, and advanced machine learning workflows. Adobe Experience Cloud Partner Portal (https://www.getzilker.com/technology-partners/adobe-experience-cloud): Specializing in rapid, 30-day migrations from legacy Adobe Analytics to Adobe Customer Journey Analytics (CJA) to unlock cross-channel customer insights. - Emerging Technology Partners (https://www.getzilker.com/technology-partners/emerging-technology-partners): Native integration and orchestration of category-leading platforms for customer data platforms (CDPs), A/B testing, and lifecycle marketing. Industries Served ## Contact Zilker Trail - Contact Us: Inquire about B2C enterprise consulting services, digital transformation roadmaps, and platform optimization audits. - Events & Presentations (https://www.getzilker.com/events): Review upcoming webinars, industry presentations, and event participations, including the Adobe Summit and MeasureCamp Chicago, The Millenium Alliance, etc.. ## Legal - Privacy Policy (https://www.getzilker.com/privacy-policy): Detailed overview of corporate data protection policies and visitor privacy guidelines. - Terms of Service (https://www.getzilker.com/terms-of-service): Legal terms and conditions governing the use of the Zilker Trail Consulting web domain and resource assets.