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The Uniqueness of SXSW 2024 and Zilker Trail's Partnership with Amplitude

Updated: Apr 2

Brian Cahak, the founder of Zilker Trail Consulting, recently returned from South by Southwest and sat down with Keith Swiderski for a recap.

In Part 1 of our interview, Brian discusses the uniqueness of South by Southwest. He also talks about why Amplitude was an ideal partner for the Zilker Trail event and why you should consider their product today.

"As we were out in the market looking for products that we could build managed services around, we were instantly attracted to Amplitude...they've evolved their product suite from just analytics to now include an experimentation suite as well as audience capturing and management you zoom out, what they have in one integrated platform is actionable insights, personalized activation through optimization, and then data enrichment through the audience stream...and because it's all in one cohesive platform, it makes it easier for clients to be able to implement all of this without a bunch of extra integration work."

See part one of the interview below, and check out part 2 of the interview here.

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