Embracing the 88% Failure Rate: How Top Experimentation Programs Drive Outsized Returns
If you run an experimentation program, get ready for a shocking statistic: 88% of A/B tests fail to achieve a statistically significant win.
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- May 8
- 3 min
The Crucial Role of User Research in Product Development
User researchers help companies create products that truly meet user needs and deliver exceptional experiences
- May 6
- 3 min
Bridging the Alignment Gap: The Key to Successful Product Development
Alignment among marketing, product, and data teams is not a luxury; it's a necessity.
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