Embracing the 88% Failure Rate: How Top Experimentation Programs Drive Outsized Returns
If you run an experimentation program, get ready for a shocking statistic: 88% of A/B tests fail to achieve a statistically significant win.
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May 83 min read
The Crucial Role of User Research in Product Development
User researchers help companies create products that truly meet user needs and deliver exceptional experiences
May 63 min read
Bridging the Alignment Gap: The Key to Successful Product Development
Alignment among marketing, product, and data teams is not a luxury; it's a necessity.
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