May 174 minEmbracing the 88% Failure Rate: How Top Experimentation Programs Drive Outsized ReturnsIf you run an experimentation program, get ready for a shocking statistic: 88% of A/B tests fail to achieve a statistically significant win.
May 83 minThe Crucial Role of User Research in Product DevelopmentUser researchers help companies create products that truly meet user needs and deliver exceptional experiences
May 63 minBridging the Alignment Gap: The Key to Successful Product DevelopmentAlignment among marketing, product, and data teams is not a luxury; it's a necessity.