Who We Are
A team built around outcomes, not optics
Zilker Trail is a digital product services firm of senior practitioners who believe better experiences—for customers and teams—lead to better business outcomes.
Trusted by teams driving large-scale B2C performance
Retail + Consumer Brands
Travel + Hospitality
QSRs
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Our Purpose
Why we exist
Scaling digital velocity through data, smarter workflows, automations, and AI to accelerate operating leverage.
We navigate complexity with clarity
Digital experiences are now central to how organizations compete, yet many struggle to turn those investments into real results.
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We align teams around outcomes
Complexity, silos, and disconnected teams slow progress, dilute accountability, and hinder reasons to believe.
We focus on what matters most
We exist to help organizations cut through that complexity, focus on what matters most, and deliver the critical outcomes they’re responsible for.
We build outcomes that last
Outcomes include both business results today and enhanced organizational readiness going forward, so teams can realize impact now while building resilience to carry the work forward.
Our Approach
How we work with teams
We don’t operate as a traditional consultancy or agency. We work alongside teams as senior partners—bringing clear thinking, hands-on experience, and a focus on outcomes over activity.
Senior-led
Experience where it
matters most
matters most
Outcome-driven
Progress measured by impact,
not output
not output
Collaborative
Working with teams,
not over them
not over them
How We Work Together
Our Culture
We’re a team of curious, empathetic practitioners who care deeply about the work and the people alongside us on the trail. We value clear thinking, honest conversation, and shared ownership because complex terrain demands it.
Better collaboration 
leads to better
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decisions.
Our Team
Trusted operators with proven leadership experience
Led by senior practitioners accountable for digital outcomes, we bring the judgment and experience to navigate complexity and deliver lasting results.
Leadership
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Practice Leadership
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Erik Sheehan
Growth Strategy
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Chad Jackson
Technology
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Jessica Fontenot
Design
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Maggie Garratt
Research
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Melody Walk
Analytics
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Tyler Theofilos
Analytics
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Ramy Tiba
Lifecycle Marketing
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Haniel Lopez
Engineering
Real Results
What working together looks like
A closer look into how Zilker Trail helps teams make digital work pay off.
View Case Studies
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Accelerating digital growth at Wyndham Hotels while re-building the platform
“Zilker helped us focus on the work that actually mattered. They brought expertise, their GPS method, and a clear focus that helped us cut through the complexity to focus on priorities that mattered.”
—GVP of Guest Experience, Wyndham Hotels
+200,000
loyalty Program Enrollments
$40M+
in digital revenue
50x
program ROI in Year 1
View Case Study
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Driving loyalty at Culver’s
“The complexity of a national loyalty program rollout requires more than just code—it requires a partner who understands the intersection of guest behavior, data, and technical scalability. Our partnership provided the strategic North Star we needed to navigate our digital product evolution and launch a loyalty program that truly resonates with our loyal customers.”
—Senior Director Digital Experience, Culver’s
+32%
increase in conversion across priority journeys
+25%
faster delivery cycles after roadmap alignment
+$18M
in digital revenue in Year 1
View Case Study
