Accelerating digital growth at Wyndham Hotels while re-building the platform

Client context

Wyndham Hotels, a global hospitality leader, has established ambitious growth objectives for both its domestic and international operations. To realize these goals, they identified the need for a transformation partner capable of providing a unique blend of digital strategy, effective change management, and expert, hands-on technical execution. This partnership was envisioned to not only accelerate the achievement of key business results but also to foster a culture of innovation and sustainable success from within.

The challenge

While Wyndham’s lean internal team is effective for managing global digital operations, it was not structured to handle the sheer scale and complexity of a comprehensive digital transformation. Wyndham was seeking a partner to accelerate their speed to value.

As a result, effort was high, but progress was uneven.

“We hired Zilker because we were confident in their ability to help us deliver outcomes. Their deep cross-functional expertise and GPS method helped us cut through the noise and complexity to consistently focus on what mattered.”

The approach

Wyndham engaged Zilker Trail because their executive leadership believed our data-driven, first-principles led approach would provide the greatest likelihood to achieve the business case. We delivered the following:

• Deployed a cross-functional pod capable of both data-driven strategy and hands-on delivery at scale
• Ran AB tests and analytics on the existing sites while simultaneously built new features and services for the web and native applications
• Leveraged the ongoing sprint results from both programs to inform and guide the other.  
• Enhanced the UX design system on the fly while also re-imagining several core web UX flows

Metrics Delivered

• Winning AB testing program
• Enhanced web and native app platform with enhanced features and capabilities
• Readiness for enhanced International region support

“Zilker helped us focus on the work that actually mattered. They brought expertise, their GPS method, and a clear focus that helped us cut through the complexity to focus on priorities that mattered.”

— GVP of Guest Experience at Wyndham Hotels