Research
Understand the “why” behind digital performance gaps
Research uncovers the behaviors, motivations, and barriers that shape how people interact with digital products and experiences.
Why It Matters
Teams often solve incomplete problems
Without meaningful customer insight, organizations risk investing time and resources into solutions that fail to solve the customer’s needs.
Assumptions replace insights
Teams often rely on internal opinions or limited data when making product decisions. Without direct customer understanding, initiatives may target the wrong problems.
Limited customer empathy
Analytics may reveal what customers are doing but not why they behave that way. Without deeper investigation, teams struggle to understand the motivations behind digital behavior.
Insights decoupled from action
Even when research is conducted, findings are sometimes isolated in reports rather than applied to product decisions and experimentation.
Our Approach
Insight that guides action
Research is most valuable when it informs decisions across the product lifecycle.
Observe real behavior
Research begins by understanding how people actually interact with products and services, uncovering patterns that are often invisible through analytics alone.
Interpret meaningful patterns
Synthesizing research findings reveals underlying motivations and friction points. These insights clarify the problems that digital teams should focus on solving.
Translate insight into action
Insights become valuable when they inform decisions. Research findings guide strategy, prototypes, experimentation, and product development.
Outcomes
Insight that strengthens every decision
Organizations that invest in research gain a stronger understanding of customers and a clearer direction for improving digital experiences.
25%+
conversion improvement
8+
SUS score improvement
35%+
faster time to value
Real Results
What working together looks like
A closer look into how Zilker Trail helps teams make digital work pay off.
View Case Studies
.svg)
Accelerating digital growth at Wyndham Hotels while re-building the platform
“Zilker helped us focus on the work that actually mattered. They brought expertise, their GPS method, and a clear focus that helped us cut through the complexity to focus on priorities that mattered.”
—GVP of Guest Experience, Wyndham Hotels
+200,000
loyalty Program Enrollments
$40M+
in digital revenue
50x
program ROI in Year 1
View Case Study
.svg)
Driving loyalty at Culver’s
“The complexity of a national loyalty program rollout requires more than just code—it requires a partner who understands the intersection of guest behavior, data, and technical scalability. Our partnership provided the strategic North Star we needed to navigate our digital product evolution and launch a loyalty program that truly resonates with our loyal customers.”
—Senior Director Digital Experience, Culver’s
+32%
increase in conversion across priority journeys
+25%
faster delivery cycles after roadmap alignment
+$18M
in digital revenue in Year 1
View Case Study
Capabilities
Capabilities within the digital product growth model
Each capability plays a role in helping organizations build better digital products and deliver stronger business outcomes.
