AEO / GEO
Visibility in the age of AI answers
AEO and GEO help organizations ensure their expertise and content remain discoverable as search evolves toward AI-generated answers and intelligent assistants.
Why It Matters
Search is an answer engine
Search has evolved from chasing clicks to establishing authority and growing brand citations.
Missed organic search revenue
Search engines increasingly provide answers directly within results or through AI-generated summaries. This shift can reduce revenue earned from organic search.
Expertise that AI systems cannot interpret
Organizations possess valuable knowledge yet their content is neither updated nor structured in ways that AI systems can easily interpret or reference.
Lost visibility in AI-driven discovery
As AI assistants shape how people find information, organizations that fail to adapt their digital presence risk losing visibility in emerging discovery environments.
Our Approach
Preparing knowledge for AI-driven discovery
AEO/GEO ensures that organizational expertise can be accurately interpreted and surfaced by modern discovery systems.
Structure authoritative content
Content is organized and structured so AI systems can interpret expertise, context, and relevance across topics.
Optimize knowledge signals
Organizations strengthen the signals that search engines and AI systems use to gain citations.
Monitor visibility in AI systems
Organizations track how their content and expertise appear across emerging discovery environments including AI assistants and generative search.
Outcomes
Sustained visibility in evolving search ecosystems
Organizations that adapt to AI-driven discovery maintain stronger visibility and authority across digital channels.
10%+
saved organic search revenue
100%+
traffic from LLM’s
2x - 6x
LLM traffic conversion lift
Real Results
What working together looks like
A closer look into how Zilker Trail helps teams make digital work pay off.
View Case Studies
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Accelerating digital growth at Wyndham Hotels while re-building the platform
“Zilker helped us focus on the work that actually mattered. They brought expertise, their GPS method, and a clear focus that helped us cut through the complexity to focus on priorities that mattered.”
—GVP of Guest Experience, Wyndham Hotels
+200,000
loyalty Program Enrollments
$40M+
in digital revenue
50x
program ROI in Year 1
View Case Study
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Driving loyalty at Culver’s
“The complexity of a national loyalty program rollout requires more than just code—it requires a partner who understands the intersection of guest behavior, data, and technical scalability. Our partnership provided the strategic North Star we needed to navigate our digital product evolution and launch a loyalty program that truly resonates with our loyal customers.”
—Senior Director Digital Experience, Culver’s
+32%
increase in conversion across priority journeys
+25%
faster delivery cycles after roadmap alignment
+$18M
in digital revenue in Year 1
View Case Study
Capabilities
Capabilities within the digital product growth model
Each capability plays a role in helping organizations build better digital products and deliver stronger business outcomes.
