Data Infrastructure, Automation & AI
Improve and accelerate digital intelligence systems
Data infrastructure and automation create the foundation that allows analytics, experimentation, and AI to operate quickly and effectively across digital products and experiences.
Why It Matters
Disparate data and dashboards create more friction than clarity
Siloed infrastructure and thinking is where AI potential goes to die.
Fragmented data ecosystems
Customer data often lives across siloed platforms and tools. When systems are not connected, teams struggle to build a unified understanding of digital performance.
Manual processes hinder speed to insights
Many organizations rely on manual reporting and data workflows. These processes consume time and introduce errors that limit the speed and reliability of insight.
AI without a strong data foundation
Organizations increasingly invest in AI capabilities, yet without structured and reliable data infrastructure, these systems fail to deliver meaningful value.
Our Approach
Balance speed to value with building the foundation
Data Infrastructure, Automation & AI establish the foundation that allows digital teams to collect, organize, and activate data across the organization.
Design connected data systems
Infrastructure is designed to unify data across platforms, creating a structured foundation that supports analytics, experimentation, and digital decision-making.
Automate data workflows
Automation reduces manual processes and ensures data flows reliably across systems, enabling teams to focus on interpreting insight rather than managing data pipelines.
Enable intelligent activation
Once infrastructure is in place, organizations can activate data through analytics, experimentation, personalization, and AI-driven decision systems.
Outcomes
Infrastructure that unlocks digital intelligence
Organizations with strong data infrastructure gain clearer insight, faster decision-making, and more effective automation.
30%+
reduction in time on task
50%+
improvement in quality per task
60%+
fewer QA failures
Real Results
What working together looks like
A closer look into how Zilker Trail helps teams make digital work pay off.
View Case Studies
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Accelerating digital growth at Wyndham Hotels while re-building the platform
“Zilker helped us focus on the work that actually mattered. They brought expertise, their GPS method, and a clear focus that helped us cut through the complexity to focus on priorities that mattered.”
—GVP of Guest Experience, Wyndham Hotels
+200,000
loyalty Program Enrollments
$40M+
in digital revenue
50x
program ROI in Year 1
View Case Study
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Driving loyalty at Culver’s
“The complexity of a national loyalty program rollout requires more than just code—it requires a partner who understands the intersection of guest behavior, data, and technical scalability. Our partnership provided the strategic North Star we needed to navigate our digital product evolution and launch a loyalty program that truly resonates with our loyal customers.”
—Senior Director Digital Experience, Culver’s
+32%
increase in conversion across priority journeys
+25%
faster delivery cycles after roadmap alignment
+$18M
in digital revenue in Year 1
View Case Study
Capabilities
Capabilities within the digital product growth model
Each capability plays a role in helping organizations build better digital products and deliver stronger business outcomes.
